In a WSJ article yesterday, they stated the price of the average laptop has dropped from $864 to $671 in just one year. This is a whopping 22% drop in price in just 12 months! Now think about this. Even with the economy in the state it is in, people still need to be connected and with this price drop I imagine more people than ever will be doing just that.
If you think about the opportunity this presents for people to interact and connect more frequently, it will be a “no-brainer” that social media strategies should be on your to-do list. You need to develop your own strategy to manage that personal brand you are developing and what your next step is to make it happen. Just today, I was with Nate Riggs and David Leopold to do a live interent broadcast (part of David’s business) to discuss social business strategies and Nate was amazed that all of the technology he needed to do this would fit into a few briefcases. Imagine that you can know have enough personal technology to broadcast live and record and post the interviews all from a laptop, mike, and video camera!
Social media should be a part of your overall brand strategy so long as you answer in the affirmative to the following questions:
- The business strategy targets the demographic who uses social media (this can be a bit deceiving)
- There are people on staff who understand and are passionate about social business strategies
- If you answer no to #2, then you have you must have decided to outsource it to an outside group to manage
- You are prepared to surrender the fallacy of control and understand that particpating in social media is more like white water rafting. You are going to get to the end of the river but it may not be in the exact way you thought (so long as you are able to leverage the power of the river to do it).
Don’t take too long to think about it because things are moving QUICKLY in this arena. If it is something you believe you want to be a part of, reach out to your network and have some conversations…this is Mad Men without the scotch and cigarettes but with really cool technology and a swarm mentality.