Today, you will be reading a guest post from Nate Riggs (social network lead generation guru). He has some very interesting insights to share and I hope you enjoy this as much as I did.
Marketing VOX and Business Insider recently released a report entitled Six in 10 Twitter Users Jump Ship Each Month detailing the last few months of exponential user growth and the subsequent lacking retention rates. This is not at all surprising to me.
It’s evident that Twitter has become bombarded with new curious users who are eager to jump on the bandwagon. What’s event more interesting is that according to a February study by ComScore, The majority of Twitter users worldwide are 35 or older. Young adults 18-24 make up only 10.6% of the Twitter population in the US and are less likely than the average user to Tweet.
Let’s look at what this means. First, the generation of super-users (Young Adults 18-24) who have grown up using Facebook and MySpace, and leaders in the cultural of social media communication don’t seem to care much about Twitter. This audience clearly understands the nuts and bolts of social media communication. They have never really known a world without it.
Now take into consideration that the early adopters of Twitter are, for the most part, among a population who is still trying to make sense of social media and how it can be used. This audience grew up in the age of Television advertising and daytime talk shows. They have grown accustomed to mass media communication and the shot gun approach, and what’s interesting is that a significant segment of this audience has learned of Twitter through TV. Here is an example of what I mean. Check out Ellen and P-Diddy’s discussion as well.
The Death of Twitter
The concept of mass micro-blogging is flawed. We know that the new web is about speed and scalability. But, if peer-to-peer driven social media is rooted in applying of the web to facilitate and accelerate interpersonal communication and create context, it makes sense that any platform that grows as quickly as Twitter will become saturated with users who don’t necessarily understand nor care to play by the established cultural rules.
Because of the recent mainstream media explosion, Twitter’s sudden “exponential” growth damaged the integrity of the community. More tenured Tweeters are now watching what was once a place to communicate with other like-minded users evolve into a platform filled with SPAM and automated DM’s asking them to “check out my blog” or “visit this site if you want to get 10,000 followers fast!”.
My Prediction on the future of Micro-Blogging
A few months back (while still on Blogger) I wrote an article discussing the long tail of social communities and the movement toward smaller niche audience platforms where users were focused, passionate and engaged in the topic.
In the next 6 to 12 months, I believe we are going to see an influx of smaller, more niche Micro-blogging sites that will begin to pull users. Yammer, a closed circuit micro-blogging tool designed for internal company communication launched last September and is already paving the way for this evolution.
So what are your ideas on this? Am I crazy or could this actually happen? What type of niche micro-blog would you sign up for?